All in motion target shorts7/1/2023 ![]() “It’s clearly incredibly relevant as people are very focused on health and wellness and thinking differently about it,” she said.Īnd at a time when New Year's resolutions are top of mind, Sando purposely planned a January release. Sando said Target sees it as a category for growth, too. “The early years lot of athleisure growth came at the expense of denim, especially as women embraced yoga pants as a lifestyle, but since then athleisure has gotten into wider categories like menswear, footwear and luxury,” Bahulkar said, noting big brands including Nike, adidas, Lululemon and Gap are investing in the category. Globally, athleisure is a $290 billion market and expected to grow to $355 billion in the next two years, Bahulkar said. Kearney, a global strategy and management consulting firm, told USA TODAY. athleisure category has grown 140% in the last decade,from $35 billion in 2010 to an expected $83 billion this year, Adheer Bahulkar, a partner and lead for specialties retail at A.T. View Gallery: Target brand: 'All in Motion' activewear brand launching January Retail apocalypse: Macy's is reportedly closing more than two dozen stores. 'Healthy is the new skinny': Oprah and WW take motivation on road for 'Oprah’s 2020 Vision' tour 17 and in all 1,800-plus locations nationwide by Jan. The collection, with items for men, women and children, launches online Jan. “Regardless of your style, your athletic level and wherever you are at in your fitness journey, this will feel like a brand that was built for you.” “This is a brand that was created for everyone,” said Jill Sando, Target's senior vice president and general merchandise manager of apparel, accessories and home. This month, the Minneapolis-based retailer is releasing a new store-owned activewear and sporting goods brand called "All in Motion," which will become one of Target's biggest brands, company officials shared exclusively with USA TODAY. If you visit Target locations specifically, All in Motion will have its own branded section in the women's, men's, kids', and sporting goods departments, and it will be displayed by category and fit.Watch Video: The top fitness resolutions for 2020įor consumers looking to add more activity to their lives, a future Target run might help. Jill continued, "With a size-inclusive assortment that incorporates quality, durable fabrics, and sustainably sourced materials, we are ringing in the New Year with a new collection that celebrates the joy of movement."Įverything is available on on Jan. That's why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey." "Guests are seeking quality activewear and sporting goods that they trust will perform at an affordable price. "One thing became abundantly clear to us," she said. Jill Sando, Target's senior vice president and general merchandise manager, Apparel and Accessories and Home, told POPSUGAR in a statement via email that they got feedback from over 15,000 men, women, and kids with varying activity levels across the US. Material reportedly provides odor control as well (which is always a great promise). The soft, durable fabrics are also reportedly water-resistant, sustainably-sourced, and ultraviolet protective. ![]() The sporting goods (aka, equipment) goes for as low as $4 up to $70. Women's clothes specifically cost anywhere from $12 to $45, the men's line ranges from $12 to $68, and the kids' apparel costs $8 to $30. ![]() Prices, on average, for leggings, shorts, and tops from Target's newest owned brand range from only $8 to $30. In addition to the inclusive sizing, the lack of burden on your wallet for this launch is also a major win. What's more, look out for polos, light outerwear, and equipment such as stability balls, yoga mats, and hand weights. There will also be a men's line in sizes small through 3X and a children's line in sizes extra small to XXL. The women's apparel will range from sizes extra small to 4X and include T-shirts, tanks, shorts, skorts, sports bras, and swimwear. It's called "All in Motion," and it's for-real affordable for more body types. Target is bringing an all-new inclusive activewear line to stores. Fitness looks different for everyone - we move differently, adapt to training differently, even sweat differently - so the clothing that supports us should follow suit. ![]()
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